"...I don't care what they say, so long as they get my name right in the paper"

I've heard this comment a number of times.  Mostly attributed to attorneys or Snidely Whiplash types, and the idea behind it of course is that no publicity is bad publicity.  This is true especially on the internets, where as on Tralfamadore, everybody knew, knows, and will know, your name.  Forever.

If you are at all like me, you tend to bark about things you dislike in addition to those that you like, and this can cause a conundrum:  How do I tell you about the heinous behavior of, say, "Company X" without increasing their web page's hit rate?  This is exactly what Do Not Link is for, as described in this article by Tim Farley.